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About

WHAT WE DO

We curate business and brand stories by harnessing the power of conversation, culture and colour, then we set them free.

We are Curators and Storytellers. We are a team of trans-disciplinary thinkers and activators who are not biased to any one marketing discipline.

WHY WE DO IT

Technology has eliminated all barriers to information and innovation. It has set ideas free. This excites us.

Welcome to the Transparency Revolution.

How companies behave, what they believe and what they bring to market are equally important. Marketers face progressively complex decisions about how they and every one of their brands can engage audiences in a consistent, authentic way.

They need help navigating. They need adaptability. They need new thinking that isn’t biased to any one marketing discipline. They need the power to set their story free.

OUR STORY

Our principals are students of design and politics. We believe this collision of design thinking and political strategy provides a unique perspective on today’s complex marketing challenges.

One that allows us to cultivate ideas, assess customer needs, catalyze influencers, develop reach, achieve authenticity and cut through clutter.

Founders

A Collision Of Experience

Throughout their careers our principals have worked with some of the world's most powerful brands and causes

ALEX Toys
Arm & Hammer
Armstrong World Industries
AuRico Gold
Barclay’s
CAMH
Canadian Breast Cancer Foundation
CBC
Channel 500
CIFAR
Coke
Crayola
Deloitte
EHM
Electrical Safety Authority
Expedia
Explorers’ Edge
Figure3 Foundation
G(irls)20
Geminare
Government of Canada
Government of Ontario
Guinness
Hallmark
Herbie Fund
iNavigait
iShares
Labatt
La Masion Simons
Medic Alert
Nike
Ocean Nutrition Canada
Ontario Tourism
Ovarian Cancer Canada
Pfizer Legal Alliance
Plan Canada
Revlon Canada
Royal Canadian Mint
Royal LePage
Save The Children
Sears Canada
SickKids Foundation
Special Olympics
Staples
Steelcase
Stonecap Securities
Subway
Sunnybrook Health Sciences Centre
Target
The Belinda Stronach Foundation
The Princess Margaret Cancer Foundation
Trojan
UFC
UNICEF Canada
University Health Network
Warner Brothers
World Vision Canada

The worlds of Marketing and Communications are converging around a new model that blurs the lines between earned and paid media opportunities, reputation and image. The ultimate goal of this convergent approach is meaningful audience engagement that leads to long-term loyalty. The velocity at which this shift will occur will be, we believe, unprecedented.

- Altimeter Group

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